{"id":1338,"date":"2024-03-11T13:16:07","date_gmt":"2024-03-11T13:16:07","guid":{"rendered":"https:\/\/simplestartnutrition.com\/?p=1338"},"modified":"2024-03-11T13:20:44","modified_gmt":"2024-03-11T13:20:44","slug":"what-is-shrinkflation-and-the-best-ways-for-you-to-tackle-it","status":"publish","type":"post","link":"https:\/\/simplestartnutrition.com\/?p=1338","title":{"rendered":"What Is Shrinkflation and the Best Ways for You to Tackle It"},"content":{"rendered":"\t\t
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What Is Shrinkflation and the Best Ways for You to Tackle It<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you noticed the size of your cookies are a little smaller?\u00a0 Cookie Monster has! He even tweeted that he hates shrinkflation\u2026 So, if you are wondering what the Cookie Monster (and me!) are even talking about, you are in the right place.\u00a0\u00a0<\/span><\/p>

Together we are going to dive into what shrinkflation is, some food items that you might have noticed are affected by it and ways you can address it.\u00a0\u00a0<\/span><\/p>

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What is shrinkflation?<\/i><\/b><\/p>

Shrinkflation is a tactic that companies are using to make up for higher costs.\u00a0 Pretty much they are shrinking the size of the product or the total package size (weight) but keeping the cost the same.\u00a0 This tactic is making sure companies are making up the financial differences of inflation while trying not to deter customers from buying their product.\u00a0\u00a0<\/span><\/p>

Where have you noticed shrinkflation?<\/i><\/b><\/p>

Shrinkflation might be something you are noticing or unfortunately, it might be going unnoticed. It really can be tricky because the appearance of the package might look exactly the same.\u00a0\u00a0<\/span><\/p>

Here are some food items that shrinkflation is affecting, but can also be affecting chips, nuts, cereal, pasta, and rice, to name a few.\u00a0\u00a0<\/span><\/p>

Food item<\/span><\/p><\/td>

What you used to get per package<\/span><\/p><\/td>

What you are getting now in each package<\/span><\/p><\/td><\/tr>

Wheat Thins (family size)<\/span><\/p><\/td>

16 oz\u00a0<\/span><\/p><\/td>

14 oz\u00a0<\/span><\/p><\/td><\/tr>

Oreos (family size)<\/span><\/p><\/td>

1 lb, 4 oz\u00a0<\/span><\/p><\/td>

1 lb, 2.71 oz\u00a0<\/span><\/p><\/td><\/tr>

Pepperidge Farm Goldfish carton<\/span><\/p><\/td>

30 oz carton\u00a0<\/span><\/p><\/td>

27.3 oz\u00a0<\/span><\/p><\/td><\/tr>

Sharing size Peanut M&Ms<\/span><\/p><\/td>

10.7 oz\u00a0<\/span><\/p><\/td>

10.05 oz\u00a0<\/span><\/p><\/td><\/tr>

Campbell\u2019s Homestyle soup<\/span><\/p><\/td>

18.6 oz\u00a0<\/span><\/p><\/td>

16.1 oz\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>

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This is a 6% decrease in weight of Oreos (family size) and a 12% decrease in weight for Wheat Thins (family size) in a 4-year period.\u00a0\u00a0<\/span><\/p>

It has even been noticed to affect cleaning and household products as well, but I\u2019ll leave that up to another blogger to dive into.\u00a0\u00a0<\/span><\/p>

Who is shrinkflation affecting?\u00a0<\/i><\/b><\/p>

As you are probably grasping, shrinkflation is affecting most of us!\u00a0 And if you are thinking it is only affecting those in the United States, think again.\u00a0 It is happening all over the world.\u00a0\u00a0<\/span><\/p>

How can you address shrinkflation?\u00a0<\/i><\/b><\/p>

I think this is the big question, right? We can\u2019t make Nabisco add more Oreo cookies to the container, but we can shop smarter and be aware!\u00a0 So here are three shopping tips to help you out:\u00a0<\/span><\/p>